UnlockingJapan'sHidden Gems
GuidedbySuntory group
01
( people )
SAKAZUKIbringspeoplecloser.
Not as spectators, but through shared time. Through direct encounters with those who shape their work with intention.
Artist Collaborations
SAKAZUKI collaborates with artists who embody its philosophy, honoring tradition while evolving craft in contemporary ways, and will continue releasing annual artist collaboration series with creators who embody the same spirit. The inaugural collaboration features A-Mashiro, a Japanese contemporary artist whose 20-year practice explores balance, emotion, and color. Each artwork becomes a digital Sakazuki — a shared symbol of creativity and connection.
SAKA
ZUKI
The SAKAZUKI
Collective
The philosophy comes to life through the SAKAZUKI Collective(NFT) — an invitation-only digital emblem of belonging. It serves as proof of membership, access to exclusive experiences and artworks, your identity within the community, and a record of your personal journey — uniting tradition and technology in a modern expression of heritage.
COLLE
CTIVE
Creative Artist
A-MASHIRO
SAKAZUKI brings people together.
A-Mashiro is a Tokyo-based artist who has been creating works for over 20 years.
Born in a traditional Japanese house with over 200 years of history, he grew up immersed in traditional Japanese culture and nature. This rich natural environment profoundly influenced his creativity, an influence strongly evident in his current work.
While he initially worked with oil and acrylic paints, his current practice centers on digital art. His early style was driven by emotion, but he gradually shifted focus to composition and color balance. This shift reflects his view that creation is also a means of maintaining balance between mind and body.
He also has deep connections with generative artists, establishing a unique position among 1/1 artists.
Benefits
ACCESS TO
Benefits01
Collect RareCreations
Rare, small-batch works — each carrying the spirit of its maker and the moment you encountered it.
Key Features
- Rare, small-batch creations made with true craftsmanship
- A fusion of story, artistry, and human connection
- Priority access for members who have completed certain experiences
Some pieces such as rare whisky may require completion of specific experiences. All alcohol bottle pickups occur in Japan in accordance with local regulations.
Benefits02
Acquire JapanExperience Pass
Not a tour. An encounter. Small-group journeys across Japan, designed to bring you face-to-face with its crafts, culture, and the people behind them.
What's Included
- Accommodation during your stay in Japan
- Domestic transportation for the entire experience
- Option to invite a Plus-One (additional pass required)
- Unique themes for each journey
What Makes It Special
- Direct access to master craftsmen and working environments
- Experiences not available through public booking channels
- Access to journey-exclusive items available only through participation
Benefits03
Exclusive GlobalGatherings
Invitation-only gatherings where connection becomes shared experience.
What You Can Expect
- Special drink tastings unique to SAKAZUKI
- Access to event-only collaboration items
- Opportunities to connect with the global SAKAZUKI community
- Programs shaped by each city's culture and context
FOUNDER
The PeopleBehind SAKAZUKI
HIGHBALLCharlie
Hi(ball)
"Sakazuki" means "sake cup" in Japan. People used to clink these small cups to show trust, respect, and friendship. This is more than drinking! It's a simple act that brings people closer and opens the heart.
No other creature shares a cup to connect like this. Only humans do. And that's why, for me, the Sakazuki is one of the purest symbols of what it means to be human.
Biography
Charlie has been with Suntory for 27 years and is known as the “Father of the Highball,” having sparked Japan's Highball boom. He developed both the Highball mug and the Highball machine, and is the founder of Good Measure, a Web3 startup within the Suntory Group.
FAMILY
MEMBER
NOT A TOUR. / AN ENCOUNTER.
TABI
Access opens the door — but what matters is who you meet, and what stays with you after. Time shared, unrepeatable. Encounters shaped by people and place. Something that continues with you, long after the journey ends.
Explore TABINOT PRODUCTS. / EXPRESSIONS.
SAKE
What could not be scaled, rushed, or simplified — now given its place in the world. These works were carried forward, not abandoned. Shaped by time and the conviction of their makers. Now shared as they were meant to be — without compromise.
Explore SAKEFAQ